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Airbnb Property Investment: Factors to Consider in 2023

Updated: Feb 23, 2023

Have you noticed that a lot of properties are up on Airbnb lately? Would you want to be one of them? Investing in a property to list on Airbnb can be an excellent way to generate extra income or even become a full-time business. However, it requires careful consideration and planning to ensure a successful investment. In this blog post, we will discuss in-depth the key factors to consider when investing in a property to list on Airbnb in the UK.

Airbnb unit with Mcdonald Logo
Everyone is on Airbnb nowadays!

Factors for a Successful Airbnb Investment Property


As with any property investment strategy, the location of your property is one of the most important factors to consider when investing in an Airbnb property. You should aim for a property that is located in an area that is popular with tourists, such as London, Edinburgh, or Bath. Beachfront locations, city centres, or near popular attractions would work as well. Consider the proximity to local restaurants, public transportation, and other amenities that your guests may need. If you already have a chosen area in mind, you can use Airbnb's earnings estimator to make sure that your property will be profitable.

Also, make sure to check the amount of Airbnb units in that area. The example below is for Liverpool. Even when sorted out for 2-Bedroom units, there are still over 1000 homes listed. With such fierce competition, it may be a good idea to look somewhere else.

Airbnb filter

Source: Airbnb

Target Guest

Before investing in a property to list on Airbnb, you must understand the type of guests you're targeting for the location you've chosen. Are you looking to attract young couples, families with children, or business travelers? Once you know who you're targeting, you can then determine the amenities and features that will appeal to them.

For example, if you're targeting families or large tour groups, you'll want to look for properties with multiple bedrooms, a full kitchen, and a backyard or outdoor space. Business travelers, on the other hand, may need high-speed internet, a workspace, and easy access to public transportation.

Consider the Property Type

Balcony with pool and view

When investing in a property for Airbnb, it's essential to consider the type of property. Condos, apartments, and single-family homes can all make great short-term rentals, but you'll want to consider the size of the property and the number of bedrooms and bathrooms. Larger properties can accommodate more guests, increasing your potential rental income, but they also come with higher costs.

If you're considering investing in a condo or apartment, make sure to review the building's regulations and bylaws to ensure short-term rentals are allowed. Additionally, you'll want to research the building's amenities, such as a pool or gym, and determine how they can be used by your guests.

Additionally, you can look for properties that will give your guests a unique experience so that your property stands out. As an example, a few Airbnb properties allow you to stay in preserved historical homes. Others boast their exceptional view of the city or the beach. There are even Airbnb units that are recreating the camper van experience.

Furnishing and Décor

Your property should be clean, comfortable, and stylish, with all the necessary amenities. Consider investing in quality linens, towels, and bedding, as well as comfortable furniture and modern appliances. Adding personal touches, such as artwork, unique décor, or even a game console, can help set your property apart from others on Airbnb.

Remember your target guest and unique experience? Make sure that your overall aesthetic matches the needs of your guests and the experience you want to deliver. If you bought an ancestral home, modern furniture may not be the best choice.

As for the actual furnishings for your Airbnb, you have two options: buy everything yourself or use a rental furniture company. If you're not sure how long you'll be investing in short-term rentals, or if you're worried about the upfront costs, rental furniture can be a great option. You can rent furniture for a monthly fee, and many companies offer a wide range of styles and options.

Regulations and Legalities

Before investing in a property to list on Airbnb, it's essential to research the regulations and legalities in your area. Some cities and municipalities have strict rules and regulations governing short-term rentals, including zoning laws and permitting requirements. Be sure to check with your local government to ensure you are compliant with all regulations and that you obtain any necessary permits or licenses.

In addition to local regulations, the UK also has specific rules and regulations surrounding short-term rentals. For example, in London, you can only rent out your primary residence for up to 90 days per year without obtaining planning permission. You'll also need to consider the tax implications of investing in a short-term rental property. In the UK, you'll be required to pay income tax on any earnings you make from short-term rentals. Make sure to keep accurate records of your expenses and earnings to ensure you pay the correct amount of tax.

Marketing and Management

Once you have invested in a property for Airbnb, marketing and management are critical to its success. You will need to create a compelling listing, including high-quality photos and a detailed description of the property and its amenities. Consider hiring a professional photographer to take photos of your property, as high-quality photos can make a significant impact on potential guests.

You'll also need to decide on a pricing strategy for your property. Research other similar properties in your area to determine a competitive rate and consider seasonal variations in demand. Set your rates based on your expenses, such as mortgage payments, property taxes, and utilities, as well as a profit margin.

Managing your Airbnb property can be time-consuming, so you'll need to decide how to handle cleaning, maintenance, and guest communication. You can hire a property management company to handle these tasks for you, or you can do them yourself if you have the time and resources. Keep in mind that a well-managed property can lead to positive reviews and repeat guests.

Pricing Strategy

You'll also need to decide on a pricing strategy for your Airbnb property in the UK. Research other similar properties in your area to determine a competitive rate and consider seasonal variations in demand. Set your rates based on your expenses, such as mortgage payments, property taxes, and utilities, as well as a profit margin.


Investing in a property to list on Airbnb in the UK can be a lucrative venture, but it requires careful planning and consideration. Before investing, research your local market, understand your target guests, and consider the location, property type, and furnishings. Ensure you're compliant with all regulations and legalities in your area, and invest in marketing and management to ensure the success of your property.

Remember that investing in an Airbnb property is a business, so treat it as such. Set a budget, create a business plan, and monitor your expenses and income to ensure you're making a profit. With careful planning and management, an Airbnb investment property can be a great way to generate passive income or even a full-time business in the UK.

How can Property Store help?

Property Store is a Property Management CRM Software designed by property investors for property investors. If you want to start a your own Airbnb lettings, then your best bet is to come prepared with the best property management CRM in the market to build your portfolio. With, our Investment Calculator, you can make sure that each of your deals are profitable without the hassle of keeping track of multiple spreadsheets and apps. In addition, Property Store users are eligible for a discount with Cozy Pads, that will manage your Airbnb property for you.



Looking to start in property investment? Check out our blog about the best websites for Property Investors in the UK.


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